Bix
A two-sided marketplace where brands meet creators with loyal followings that can help their products reach audiences that will love them.
Challenge
Influencer marketing is a growing industry, but little has been built to facilitate collaboration. Businesses still connect with influencers through direct messages, with no guarantee of output and no reliable way to track performance. Meanwhile, influencers with loyal followings fly under the radar next to bigger accounts, don’t know what prices to set, and have no consistent way to find collaborations.
Solution & Outcome
Bix is a two-sided marketplace that addresses the pain points of both sides. For brands, it creates AI-driven recommendations, guarantees quality results with quick-to-create contracts, and tracks content performance after publishing. For creators, it offers a way to find new collaborations with far less effort, and keeps projects lean with easy revisions and feedback. Bix launched after 12 months of development, reached 1,000 users within 30 days and doubled its user count monthly for 3 months post-release.
- Type
- Product design
- Industry
- Influencer marketing
- Responsibilities
- UI/UX design
- User research
- Usability testing
- Information architecture
- Design system
- Duration
- 20 months
I initially worked on Bix as a freelancer, and it was quite different then: it focused on the products brands wanted advertised, and the creators who applied were just a list of metrics. When I joined full-time, I proposed a new, people-oriented approach where brands can see the personality and content of the person, and know that their product will be in good hands.
When creators had to put in the effort, it meant investing time in a new platform instead of their usual ones. Now each creator’s profile doubles as their personal space, and another way to easily promote themselves and their channels. It also allows them to lead with their best and most representative content.
For creators, Bix became a platform where collaborations happen in a matter of clicks in a safe environment, as well as an easy way to share all of their accounts in one place. For each creator who added their Bix profile on their socials, more creators joined, and brands naturally followed without ever advertising to them.
1,000users within 30 days of launch
The initial concept was remade into a feature called gigs, which we released once enough creators and brands had joined. Through gigs, creators could take a more active role on the platform, and for brands it became easier to manage larger campaigns of multiple creators promoting in tandem.
