Save Ciccio
A thumb switch for delivery riders’ handlebars, built with KISKA, that lets them use their phone without taking their eyes off the road.
Challenge
Delivery drivers have a disproportionate number of accidents due to a combination of factors: heavy phone use while driving, incentives to speed, long hours on the road, and motorbikes, which are by nature more dangerous than cars. KISKA wanted to create a product that would make them safer without costing them revenue or hurting their performance.
Solution & Outcome
My team and I spent several months on research before prototyping. We interviewed delivery drivers from 6 countries, watched hundreds of hours of helmet footage of them at work, and conducted extensive desktop research. We started with simple prototypes, then built more advanced and functional ones as we narrowed down the ideas that worked.
- Type
- Product design
- Industry
- Rider safety
- Responsibilities
- UI/UX design
- User research
- Project management
- Duration
- 8 months
We recorded 28 hours of interviews with delivery drivers from Austria, Germany, Greece, Turkey, Italy and Switzerland, read 50+ research papers and watched 20+ hours of real delivery drivers during their workday. We identified phone use as one of the most common causes of accidents (36%), and the easiest to tackle.
We ideated using methods like Crazy 8s, mind mapping and HMW (How Might We), and sketched every idea out. We weighed ideas by their technical feasibility, the seriousness of the issue they solve, and their impact on regular workflows.
Our prototypes involved various Arduino chips and components. We explored many ways of interacting with a phone hands-free and without looking.
86prototypes, from simple sketches to in-field tests
Following in-field testing conducted by professional KISKA drivers, we handed off the final prototype to be developed into a full product.
